Insights

The Queen Victoria Market: Essential infrastructure for Melbourne

Posted March 07, 2025

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SGS Economics and Planning QVM2

The Queen Victoria Market is more than just a shopping centre—it’s vital city infrastructure that supports Melbourne’s economy, culture, and food security.

The Queen Victoria Market plays a vital role in the wellbeing of locals and visitors. It’s most obvious contribution is providing access to a wide variety of fresh produce at affordable prices. A portion of this spending flows through to stallholders, who pay lease fees and utility charges to Queen Victoria Market Pty Ltd, a wholly owned subsidiary of the City of Melbourne.

However, the Market delivers many other benefits that don’t generate direct revenue for traders.

Strengthening Melbourne’s food security

The Market enhances Melbourne’s food distribution system, reducing reliance on the supermarket duopoly. Without it, households would be more vulnerable to price hikes and supply chain failures such as those caused by strikes or virus outbreaks. The market provides an essential safety net, but this value isn’t something consumers directly pay for.

Cultural and social benefits

Beyond its commercial function, the market is a cultural asset. It embodies Melbourne’s identity, making it a place people enjoy without necessarily having to spend money. It tells the story of our city and its communities.

It’s inappropriate to treat the Queen Victoria Market as a simple business. It’s part of the city’s food distribution infrastructure and cultural heritage... a treasure of global proportions.

— Dr Marcus Spiller
SGS Economics and Planning Shape Vic Marcus Spiller

A training group for entrepreneurs

The Market also serves as an informal training ground for service workers and aspiring business owners. By fostering new skills and entrepreneurship, it adds to the city’s human capital and business ecology. This is a valuable economic development service but neither the traders nor the Market operators are rewarded for delivering them.

Why the Market needs support

Only a fraction of the market’s value can be captured through direct commercial revenue. What sets infrastructure—such as public transport, community pools, neighbourhood halls, performing arts centres, and galleries—apart from regular businesses is that much of their value to the community cannot be commercially monetised. If infrastructure were left entirely to the private sector, there wouldn’t be enough of it unless subsidies were provided to close the financial gap for investors.

The Market is a classic example of essential infrastructure because of the scale and scope of the non-commercial benefits it generates. If we want to sustain the food security, cultural and economic development benefits the Market provides alongside its commercial function, financial support for stallholders like subsidised lease fees and utility bills, should be considered. Ratepayer and taxpayer contributions could help bridge any financial shortfalls.

Learning from international models

In the European Union, farmers are directly paid to maintain treasured rural landscapes and traditional agricultural methods. Without this support, these environmental and cultural benefits would disappear. Similarly, Melbourne risks losing the Queen Victoria Market’s unique contributions to the city.

To preserve the Market’s essential role, we must recognise its broader value and ensure it remains viable for future generations.


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Author(s):
Experts in this area:
Types:
  • Business
SGS Economics Planning Marcus Spiller
For further information contact:

Marcus Spiller

Principal & Partner I Executive Director

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