Willingness to pay for retained winter sunshine
Meanwhile, on the benefit side of the equation, the Panel heard evidence regarding the value which the community places on preserving winter sunshine in parks. In what may have been a world first, this was monetised via a willingness to pay (WTP) survey.
The survey methodology, designed by Prescience Research, employed two separate techniques for gauging WTP. One applied ‘Choice Modelling’. This avoids questioning respondents directly on their WTP. Rather, respondents are offered a range of choices featuring different mixes of benefits and prices (an annual Council levy). WTP for a particular feature (e.g., controls to prevent overshadowing of parks) is imputed by analysing variations across the survey group in terms of the price/feature trade-offs.
The second method simply asked respondents what their WTP for park overshadowing controls was.
Both methods are valid and widely used in WTP surveys. Choice modelling is sometimes claimed to be more reliable because respondents are less aware of direct spending scenarios and, therefore, may be less biased in their responses.
The Prescience Research Choice Model produced a household WTP of $18.48 per annum (average) for the following benefit:
Maintain sunlight in parks. Tall buildings near parks can increase shadows and reduce sunlight in parks and gardens. Councils are considering building planning controls to restrict the height of building developments that border with parks to ensure that existing levels of sunlight in parks is maintained.
This translated to $9.89 per head per year (including children in a household).
The direct question method produced an annual WTP of $41.30 per household (average) or $21.17 per head.
These estimates of WTP were applied to the pedestrian catchment populations of all the parks in question to arrive at an overall estimate of the community value generated by the proposed sunlight access controls.
The planning scheme changes were shown to deliver a benefit cost ratio of ratio of 1.8:1 or 4.4:1 depending on which WTP estimate is used, indicating a strong net community benefit.
If the findings of the WTP were to be applied to the entire metropolitan population, planning measures to protect winter sunshine in public spaces like parks would be expected to generate a benefit of between $50 million and $100 million per year.
This article was first published in The Sourceable.