Client:
Transplan Murray Regional Tourism Board
Location:
Victoria and New South Wales
Sector/s:
The Murray River Adventure Trail is set to do great things for the Murray region.
The Murray Regional Tourism Board wants to create a new world-first, multi-mode, nature-based experience for the Murray River: the Murray River Adventure Trail.
We worked with Transplan and the Murray Regional Tourism Board to prepare an economic impact assessment. We conducted a cost-benefit analysis of four multi-sport adventure trail concepts along the Murray River:
- concept 1 – a continuous trail
- concept 2 – a modal change trail
- concept 3 – a separated experiences trail, and
- concept 4 – a connected experiences trail.
The concepts traverse five regions along the Murray River – western, mid-western, central, mid-east and eastern. Our analysis found that the Trail will deliver a net present value of $34 million and a benefit-to-cost ratio of 2.3. We forecast that the new Trail will:
- attract investment in both public and private infrastructure
- attract and extend the length of stay of 110,000 annual visitors to the Murray Region
- be used approximately 200,000 times per year by local residents, and
- generate annual output of $12.8 million and 71 jobs per year in the Murray Region economy.
